Respimat Product Explainer

CHALLENGE

Respimat is groundbreaking in asthma and COPD medication, but didn't have strong visual content targeted especially for Australians. The strategy was to engage doctors and patients with compelling content which demonstrates the innovation and highly engineered technology, help doctors understand how it works and why it is superior, and magnify the perception in the minds of doctors that Respimat is the leading available technology in its class.


SOLUTION

For Boehringer Ingelheim to declare a leadership position in innovation and technology, nothing less than world-class 3D animation technology would do. Working closely with the Respimat team, Shufflemedia utilised state-of-the-art CGI, 3D animation, motion graphics and VFX to design and produce a high impact product explainer and product teaser. The planning and production process included targeting 50+ years old patients and their doctors. With strict adherence to the client brief, Shufflemedia selected actors, music, voice-over artists and locations to produce an engaging, easy to understand communication, which delivered on message, brief and budget.


DISIPLINES
Creative Direction / Art Direction / Graphic Design / Video Production / 3D Animation